Spring-Summer 2025 Campaign


Dresses, suits and leather goods are available in an array of pastels that set the tone for a summer filled with lightness and elegance. Elements of draping, bare skin and softness reveal an ever more marked femininity.

The trench coat

The trench coat is reinvented. Asymmetry, lustrous coated fabric, and pastel grey mixed with green: a mid-season piece with timeless allure.

The stripe

Borrowed from the male wardrobe, striped poplin undergoes a Soeur interpretation. The rhythm of their lines and chosen colours make our stripes exclusive to us.
They can be layered as desired.

The Uma bag

An elegant asymmetrical seam, a soft pastel oscillating between sage and putty: our new bucket bag for a new season.

Transparency

Summer knitwear revisited. A self-assured baring of skin or worn simply with a white poplin shirt, as desired.

Layering

Layering as a signature: between knits of varying thicknesses and acid colours, the harmony of the palette meets the multitude of materials.

The hat

An extra-light ecru wide-brimmed hat, or openwork straw hat: Soeur headwear is the finishing touch to an outfit.

The print

Beautiful shoulder-baring asymmetry, an eye-catching interplay of motifs and pastels: the dress for a dream summer.

The dress

A new kind of Soeur dress. Light, fluid and draped, it comes in different colours and cuts. Wear it with a pretty piece of jewellery.

Denim

Soeur reaffirms its love of denim. Oversized and faded, it’s cut in summer shades.

The canvas and leather bag

A summer canvas and an urban leather together on the same bag: an undeniable classic as perfect for the city as it is on the beach.

Tartan

Inspired by Indian madras, the tartan motif returns to Soeur with a hand-woven appearance and new colours.